Monday, June 22 | 2:00–2:45 PM CEST

Invite-Only Session

 

The AI conversation is moving from hype to human behavior. Consumers are using generative AI to search, shop, plan, compare, and make decisions, but adoption is not a straight line. As AI becomes part of daily life, people are weighing its promise against new questions around trust, usefulness, and control.

Join EMARKETER’s Nate Elliott as he shares new findings from a survey of 1,500 US consumers, before he is joined by Uber Advertising’s Edwin Wong to unpack what the data means for marketers.

Reserve your spot to learn:

• Where AI is making everyday life feel more manageable and where it’s adding new uncertainty
• How it fits alongside traditional search
• What brands need to understand as influence moves from search results to AI-assisted recommendations

Meet the experts: