EMARKETER x Uber Advertising: The Future of Commerce Media

Commerce media is expanding beyond retailer websites, changing how brands connect with consumers across shopping, delivery, travel, and other everyday moments.

During Cannes, EMARKETER’s Sarah Marzano will unpack new data on the next phase of commerce media: where investment is shifting, how new advertising platforms are gaining ground, and why travel, delivery, and mobility companies are becoming a bigger part of the media mix.

She’ll then sit down with Uber’s Kristi Argyilan for a conversation on what the numbers mean for marketers now. Together, they’ll explore how commerce media is moving beyond isolated placements toward more connected platforms, smarter workflows, and campaigns that can travel across surfaces that reach consumers earlier, link digital engagement to real-life action, and give brands new ways to turn intent into growth.

Stay after the session for cocktails and conversation at the Uber Villa happy hour.