Meet the People Defining Commerce Media’s Next Era

Now that retail media has earned its place in the media mix, the next phase of growth is underway. New measurement approaches are giving buyers a sharper read on what their campaigns actually move. AI is reshaping the buy itself by opening fresh ways to optimize creative. AI-driven discovery is changing how shoppers find products in the first place. And the biggest question mark: will agentic commerce rewrite how customers buy?

This Cannes symposium digs into the biggest trends in retail media. Featuring the brightest names in the industry, including the analysts, thinkers and platform leaders defining the next era.