Welcome remarks from The CPG Guys’ Peter V.S. Bond and Sri Rajagopalan and Sensor Tower’s Ian Simpson, Senior Vice President, Innovation and Strategy.

Retail Media's Reality Check: The Gap Between Growth and Readiness

Retail media is entering a more mature phase. As growth begins to normalize, the gap between the channel's rapid expansion and the organizational maturity of many retail media networks is becoming increasingly visible. At the same time, advertisers are evaluating retail media alongside more established advertising channels, raising expectations around measurement, technology, and operational sophistication. In this session, EMARKETER Vice President and Principal Analyst Sarah Marzano explores what those shifts mean for retail media's next chapter and the organizations hoping to win it.

Beyond the Campaign: How Retail Media Becomes a Growth Engine

Retail media has become a core part of the marketing mix, but the next phase of growth depends on proving business impact beyond ROAS, impressions, and attributed sales. In this panel, EMARKETER’s Sarah Marzano sits down with leaders from Albertsons Media Collective, Bain & Company, Flywheel, and Goodway Group to share how brands, retailers, and agencies are moving beyond ROAS and attributed sales to understand incrementality, household penetration, customer value, and long-term business impact. 

Analyst View with Andrew Lipsman of Media, Ads + Commerce

Retail Media Executive Brief: Separating Fact from Fiction

Analysts Sarah Marzano, Andrew Lipsman, Kiri Masters, and Debra Aho Williamson will present a detailed look at today’s commerce media world to provide an analytical view that goes beyond the hype. Moderated by Sensor Tower’s Ian Simpson with an emphasis on audience Q&A.

From Zero to Streaming TV: How AI Accelerated Creative Production

EMARKETER’s Max Willens joins leaders from Amazon Ads and Global Overview to explore how AI is reshaping creative development and retail media activation. Using a campaign that took a brand from zero video assets to a streaming TV launch in just three weeks as a real-world example, the panel will examine where AI delivers the greatest value, where human judgment remains essential, and how brands, agencies, and technology partners can work together to drive performance, accountability, and creative effectiveness at scale.

The New Rules of Discovery: How Consumer Behaviors Are Reshaping Commerce

As consumers move between social platforms, retailer sites, apps, and stores, the path to purchase is becoming less predictable and more connected. EMARKETER's Sarah Marzano sits down with Roundel's Shawn McGahee to discuss how shopping behaviors are changing, where discovery is happening today, and how brands can stay relevant across the consumer journey. From inspiration and research to purchase and loyalty, they'll explore how marketers can build stronger connections wherever decisions are being made.