Commerce media is growing fast, but what got it here may not drive what comes next. The next phase is about more than reaching people who are ready to buy. It’s about creating demand, winning attention, and proving value as AI and conversational commerce change how people find and choose products.
Join EMARKETER during Advertising Week New York as our analysts join leaders from Uber Advertising and the Alliance for Audited Media (AAM) to dig into commerce media’s next era.
Richard Murphy CEO, President, and Managing Director Alliance for Audited Media
Agenda
4:00–5:30 PM ET
Networking, Presentations, and Panel Discussions
4:00 PM
Welcome drinks and heavy hors d'oeuvres. Opening remarksfrom Suzy Davidkhanian at 4:30 PM.
4:30 PM
The Next Era of Commerce Media
EMARKETER’s Sarah Marzano shares new forecast data on the forces changing commerce media, from consumer behavior and advertiser demand to AI and conversational commerce.
4:45 PM
Beyond the Transaction: The Future of Commerce Media Measurement
EMARKETER’s Sarah Marzano and Uber Advertising’s Jake Kastner look beyond the transaction to discuss how advertisers are thinking about the broader impact of commerce media.
5:00 PM
How Transparency Drives Commerce Media Growth
EMARKETER’s Arielle Feger and AAM’s Richard Murphy discuss what greater transparency, accountability, and consistency in measurement could mean for commerce media investment.
5:15 PM
Open Q&A
Then it’s your turn. Sarah Marzano, Arielle Feger, Jake Kastner, and Richard Murphy will open the floor for audience questions.
5:30–7:00 PM ET
Networking reception featuring heavy hors d'oeuvres and cocktails
