Commerce media is growing fast, but what got it here may not drive what comes next. The next phase is about more than reaching people who are ready to buy. It’s about creating demand, winning attention, and proving value as AI and conversational commerce change how people find and choose products.
When Advertising Week New York winds down for the day, we’ll be just getting started a few blocks away. Over cocktails and small bites, EMARKETER analysts will join leaders from Uber Advertising and the Alliance for Audited Media (AAM) to dig into where commerce media growth will come from, how AI is changing discovery, and how stronger measurement can give buyers more confidence to invest.
Richard Murphy CEO, President, and Managing Director Alliance for Audited Media
Agenda
4:00–5:30 PM ET
Networking, Presentations and Panel Discussions
4:00 PM
Welcome drinks and small bites. Welcome remarksfrom Suzy Davidkhanian at 4:30 PM.
4:30 PM
The Next Era of Commerce Media
EMARKETER’s Sarah Marzano breaks down new forecast data on where commerce media networks will evolve next, from the changing relationship between consumer attention and purchase intent to the challenge of translating new capabilities into advertiser demand, and the potential for AI and conversational commerce to reshape digital shopping and monetization.
4:45 PM
Beyond the Transaction: The Future of Commerce Media Measurement
The next challenge isn’t scale, audience, or even the sale. It’s broadening what “business impact” actually means, and who gets to define it. EMARKETER’s Sarah Marzano and Uber Advertising’s Jake Kastner talk about why the industry needs a bigger definition of impact that accounts for influence beyond the platform, the click, or a single campaign.
5:00 PM
How Transparency Drives Commerce Media Growth
As investment grows, buyers increasingly demand transparency in incrementality measurement. Do commerce media networks need to standardize methodologies? Or are multiple methodologies acceptable with more transparency? EMARKETER’s Arielle Feger sits down with AAM’s Richard Murphy to discuss standards, certification, and accountability, and why trusted measurement practices are essential for sustaining growth, confidence and long-term market maturation.
5:15 PM
Open Q&A
Then it’s your turn. Sarah Marzano, Arielle Feger, Jake Kastner, and Richard Murphy will open the floor for audience questions.
5:30–7:00 PM ET
Networking Happy Hour featuring light bites and cocktails
