Insights Tour: The Next Era of Brand Visibility

The channels marketers use for brand building are converging. Social, search, video, and creators increasingly have overlapping functions and aim to serve similar outcomes. At the same time, the parameters of brand visibility are expanding. Brands no longer need to stand out only to consumers; they also need to be visible to the AI platforms increasingly shaping what consumers discover. Marketers must rethink the role of each channel and determine how its unique strengths can build visibility with both humans and machines.

Join EMARKETER in Chicago to gain insights into how marketers should be thinking about social, video, creators to build their brand with both humans and AI.

4:30 PM

Welcome drinks and light bites. Opening remarks from Stephanie Paterik at 5:15 PM.

5:20 PM

Blake Droesch, Gen AI and the New Frontier of Brand Visibility:

Generative AI is becoming a key shopping channel, yet what drives its brand recommendations is unpredictable and always changing. This presentation examines the AI visibility landscape, the hurdles marketers face, and the implications for their broader strategy

Max Willens, Where Community Comes From When Social is Less Social Than Ever Before:

The next era of social media will be less social than any that have come before it. With user growth slowing across most networks, the platforms are all leaning harder into shopping, entertainment and productivity to maximize engagement of their respective audiences.

6:00 PM

Open Q&A
Then it’s your turn. How should marketers be thinking about social, video, creators to build their brand with both humans and AI?

6:30 PM

Finish off the evening with some networking with fellow EMARKETER folks.